Founder Frequency
Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.
Rooted in the Finnish startup ecosystem and open to global voices, Founder Frequency exists to make entrepreneurship feel more visible, relatable, and possible for anyone who’s ever thought, “could I actually do this?”
About wednesday.:
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Episodes
Oct 2, 2025
Oct 2, 2025
54 min
Olivia and Co-Host Helmi speak with Katja Presnal, an entrepreneur who built CRUSH to create space for women to connect and thrive. They talk about her founder story, the role of community, and what makes CRUSH a movement, not just a meetup (and much more...)
Learn more:Website, Database, Instagram, LinkedIn
Sep 3, 2025
Sep 3, 2025
43 min
Olivia sits down with Kristiina Warden, who turned her passion into Finland’s top luxury handbag spot on her first try. They talk about starting lean, staying motivated, and why strong customer relationships matter from day one.Kristiina's Instagram
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Website, Database, Instagram, LinkedIn
Aug 8, 2025
Aug 8, 2025
41 min
Olivia sits down with Pia-Maria Nickström to hear how she started her entrepreneurial journey and the role of early-stage support and community in turning ideas into action.
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Website, Database, Instagram, LinkedIn
Apr 16, 2025
Apr 16, 2025
29 min
Olivia hosts Ani Järvimäki, wednesday.'s co-lead, to launch the Database Podcast with the story behind wednesday., the Database and how they joined the wednesday. team.
Learn more:
Website, Database, Instagram, LinkedIn