Founder Frequency

Founder Frequency is the startup podcast for people who don’t feel like 'startup people'.

Hosted by Caitie Santo, the show brings the wednesday. database to life through honest conversations with women and non-binary founders—unpacking the real decisions, doubts, and identity shifts behind building something of your own.

Each episode goes beyond the highlight reel, exploring what it actually takes to start before you feel ready, trust yourself along the way, and redefine what success looks like on your own terms.

Rooted in the Finnish startup ecosystem and open to global voices, Founder Frequency exists to make entrepreneurship feel more visible, relatable, and possible for anyone who’s ever thought, could I actually do this?”

About wednesday.:

wednesday. is a leading student-driven community in the Nordics, focused on amplifying women and non-binary founder voices and building a more inclusive, human, and accessible startup ecosystem.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify

Episodes

Friday Nov 07, 2025

Olivia speaks with Mari Luukkainen, an experienced entrepreneur and investor. They talk about investing, how AI (and especially vibe coding) is helping people build, and what it means to navigate the startup world as part of a minority.
 
Learn more:Website, Database, Instagram, LinkedIn

Thursday Oct 02, 2025

Olivia and Co-Host Helmi speak with Katja Presnal, an entrepreneur who built CRUSH to create space for women to connect and thrive. They talk about her founder story, the role of community, and what makes CRUSH a movement, not just a meetup (and much more...)
 
Learn more:Website, Database, Instagram, LinkedIn

Wednesday Sep 03, 2025

Olivia sits down with Kristiina Warden, who turned her passion into Finland’s top luxury handbag spot on her first try. They talk about starting lean, staying motivated, and why strong customer relationships matter from day one.Kristiina's Instagram
 
Learn more:
Website, Database, Instagram, LinkedIn

Friday Aug 08, 2025

Olivia sits down with Pia-Maria Nickström to hear how she started her entrepreneurial journey and the role of early-stage support and community in turning ideas into action.
Learn more:
Website, Database, Instagram, LinkedIn

Wednesday Apr 16, 2025

Olivia hosts Ani Järvimäki, wednesday.'s co-lead, to launch the Database Podcast with the story behind wednesday., the Database and how they joined the wednesday. team.
Learn more:
Website, Database, Instagram, LinkedIn

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